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    Podcast - From Coaching to Collaboration with Yuri van der Sluis

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    Yuri van der Sluis has devoted his career to helping sales professionals make a positive impact on those around them. He's founder of SalesHookup, and he has a particular passion for coaching and mentoring in sales, going so far as to create one of the first peer-to-peer mentoring technologies in the sales space.

    Navigating the Challenges of Sales Coaching and Self-Empowerment (13:26)

    In this conversation, Paul discusses the challenges in sales coaching worldwide, emphasizing the need for someone to guide salespeople through deals and provide valuable feedback. Yuri responds to the question of how individuals can enhance their self-empowerment and learning experience in sales. He emphasizes the importance of intrinsic motivation and accountability for self-improvement. Yuri suggests that individuals need to be willing to critically reflect on their performance, but cautions against relying solely on self-coaching. He highlights the potential danger in changing things that are already effective and suggests seeking external perspectives for a more objective and neutral evaluation of sales approaches, behaviors, mindset, choices, and decisions.

     

    Fostering Leadership Mindsets (25:48)

    In this conversation, Paul and Yuri discuss the intricacies of coaching individuals and organizations to foster a leadership mindset. They stress the significance of understanding one's purpose, responsibilities, and accountability. Paul emphasizes personal ownership and avoiding victimhood, while Yuri extends the discussion to organizational leadership, emphasizing the need for urgency and commitment from the top. The conversation underscores the importance of leaders at all levels taking accountability for outcomes, addressing both personal introspection and organizational culture in the context of leadership development.

     

    Fostering Global Collaboration and Success in B2B Sales (31:42)

    In this conversation, Paul and Yuri discuss the significance of accountability in sales, emphasizing that shifting responsibility doesn't eliminate accountability. Yuri introduces "Sales Hookup," a platform he created during COVID-19 to connect sales professionals globally. With two and a half thousand members from 51 countries, the platform fosters collaboration, learning, and mutual support among B2B professionals. Yuri shares success stories of job offers, business partnerships, and valuable connections made through Sales Hookup. The conversation challenges the stereotype of salespeople as solely opportunistic, highlighting their willingness to give, collaborate, and recognize shared goals.

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    Paul Fuller
    Published January 14, 2024
    By Paul Fuller

    Paul Fuller’s stated mission is to help others maximize their gifts by using his.
    Paul has been a pioneer in the sales process and training, sales as a service, content marketing and CRM. As a previous founder and owner of multiple successful growth organizations in these spaces, Paul has effectively trained and led sales and marketing teams across the world to focus on and achieve dynamic growth.

    He firmly believes sales is defined best in three categories:

    • Service - helping other get what they need

    • Leadership - guiding others toward their vision

    • Wayfinding - navigating the path to success together

    He is firmly committed to elevating the sales profession through coaching, leading, and empowering others through systems that enable strong performance.

    Currently Paul leads revenue growth at Membrain.com - the top sales effectiveness CRM in the world. Working with his team, and a group of over 100 top sales consultant organizations across the globe, they are focused at creating scalable growth through sales excellence in companies and teams in over 80 countries.

    Schedule a call with him here.

    Find out more about Paul Fuller on LinkedIn