sales enablement
Five keys to better sales enablement
Let's dive into the key elements of an effective sales enablement system, and look at how the technology must support them.
What is sales enablement, and why should you care?
It’s one of the buzziest buzzwords in the industry right now: Sales Enablement. Everyone knows you need it. Top performing organizations have it. Nearly everyone has invested in it at some point.
5 simple steps for sales enablement
Sales enablement may be a term used in larger, metrics-focused organizations. It’s not typically something small-to-mid-sized business leaders may know or care about. So what is it and why is it important for companies of all sizes?
Putting sales effectiveness in the hands of your salespeople… literally
From the beginning of my career, I’ve worked to understand and improve sales effectiveness. I’ve studied what makes sales teams fail and what makes them succeed. I’ve looked at sales strategy, sales management, sales process, sales methodologies and sales techniques, and studied their impact and best practices.
Content marketing Has FAILED. What’s next?
When content marketing first rose to prominence around 2012-2013, it was touted as the next big thing for marketing and sales departments. It promised to deliver a steady stream of highly qualified leads directly into sales departments at a lower cost per lead than had ever been achieved before.
Four steps to sales training that supercharges sales effectiveness
According to the Association for Talent Development, $20 billion is spent on sales training in the US alone. With such a large investment, one might expect sales effectiveness to be on the rise, yet it isn’t.
