Subscribe
    Subscribe to The Art & Science of Complex Sales

    sales management

    Are sales leaders wrong to focus on changing behaviors?

    In the sales effectiveness world, we talk a lot about changing behaviors. Are your salespeople engaging in the right behaviors to get the right outcome? Do their behaviors match up with best practices? Are they aligning well with buyers? How can they change their behaviors to get better results?

    by George Brontén

    Prisoners of our own experience

    Recently, I had separate discussions with two very good sales executives. Each was taking a very strong position on particular aspects of selling. As the discussions progressed, I could see their perspectives were limited by their experience.

    by Dave Brock

    Stop your churn and grow faster with a customer success mindset

    Every year, businesses lose billions of dollars in sales due to bad customer service. In 2016, a survey from NewVoiceMedia quantified the amount of money lost that year by US businesses at roughly $62 billion.

    by George Brontén

    How to make sales investments add up to more

    Dear Company Leader,

    I see you. You’re frustrated by your sales organization. By its lack of growth. The missed forecasts. Failing to meet targets.

    Your sales leaders send people to training, and nothing gets better. They invest in new tools, but the problems remain. You pour tons of investment into strategic consulting and big, fancy new initiatives, only to have them peter out and yield nothing or less than nothing.

    by George Brontén

    The most successful negotiation is the negotiation that isn't needed

    The last few years it seems that each time it snows, even a little, they cancel school.  Are school officials convinced that parents and bus drivers will put kids' safety in jeopardy because snow is falling? 

    by Dave Kurlan

    How to harness cognitive bias to win more sales

    “I like the sound of your solution, but I’ve already spent a lot of money with this vendor, so we’re going to keep trying to make it work.”

    “You seem to have built an impressive solution, but we really put a lot into our in-house solution, and even though it’s not working right now, we like it, so we’re going to keep building on it.”

    by George Brontén
    More Articles

    External Exposure