Subscribe
    Subscribe to The Art & Science of Complex Sales

    sales management

    How to Set 2020 Goals Your Team Will Actually Meet

    As we move into the first quarter, many of us are focused on and excited about our goals for the year – whether they’re personal, professional, or organizational. We all want this to be a year in which we actualize our plans and accomplish everything we set out to do.

    by George Brontén

    A Tale of 3 Squirrels and Their Human Counterparts in Sales

    It was rainy and cool so the leaves are dropping from the trees, the peak color has passed and it's time to focus on something else. Speaking of focus, this morning I was watching 3 squirrels each doing their thing...

    by Dave Kurlan

    Why won't your salespeople do what they know to do?

    Sometimes, poor sales performance is due to a lack of skills or knowledge. But sometimes, salespeople know what to do, they know how to do it, and they even know why they should do it… and they still don’t do it, at least not consistently.

    by George Brontén

    Stretching your customer's value gap

    Whenever your customer sees little meaningful difference between their current situation and their future potential, they will be inclined to stick with the status quo.

    by Bob Apollo

    Are we calling our customers by the wrong words?

    Every sales professional knows better than to make the cringe-worthy mistake of calling a customer by the wrong name. But it occurred to me recently that entire sales organizations may be making the mistake of calling their customers by the wrong words, and it may be limiting their effectiveness.

    by George Brontén

    The harder the questions; the easier the sale

    Have you ever left a sales appointment and wished you had said something else? Or have you ever debriefed a sales rep’s call and find they didn’t ask the next logical question, and now critical information is missing?

    by Gretchen Gordon
    More Articles

    External Exposure