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    The Ten Laws of Strategic Selling

    Definition: Strategic Enterprise Selling: The process of engaging early at the most senior levels, aligning with political and economic power, in addressing the most serious problems or opportunities. Then architecting solutions with unique compelling value while setting an agenda that disadvantages or eliminates competitors.

    by Tony Hughes

    Is your sales process a strait jacket? Or your best sales enablement tool?

    It’s no news that a well-designed and implemented sales process makes sales teams more effective. According to CSO Insights’ Sales Performance Optimization Study, sales process related challenges are #2 on the list of sales execution challenges, right after “generate more leads”.

    by George Brontén

    The Only Two Reasons Why Salespeople Fail and What to Do About Them

    This may sound simplistic, but there are really only two reasons why salespeople aren’t successful:

    by Gretchen Gordon

    A brief history of modern sales methodologies for sales leaders

    Before psychology selling, before needs and pains and solutions and strategies, there was phrenology: The science of selling cars based on the size of a customer’s forehead. No wonder car salesmen gained a bad reputation.

    by George Brontén • Editor's Pick

    What modern sales organizations must do to survive and thrive in the coming years

    An interview with sales thought leader Bob Apollo:

    by George Brontén

    9 prospecting mistakes your sales team isn’t learning from

    Sales prospecting techniques that win new customers can be a juggling act for your salespeople, sometimes for legitimate reasons and other times less so. This is especially true when it comes to networking functions. While networking can be a useful and productive sales prospecting tool for your team, it can also be a huge money and time waster.

    by Brian Kavicky
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