An interview with sales thought leader Bob Apollo:
Sales prospecting techniques that win new customers can be a juggling act for your salespeople, sometimes for legitimate reasons and other times less so. This is especially true when it comes to networking functions. While networking can be a useful and productive sales prospecting tool for your team, it can also be a huge money and time waster.
Is the Challenger Sale a paradigm shift that makes solution selling irrelevant? Is it dead wrong? Or is it all just a matter of semantics?
Recently a CEO said that he won’t place too much emphasis on sales goals this year because he can see where the market is headed. Instead they’ll focus on where to cut costs and adjust their manufacturing processes to be more efficient. Yes, a CEO said they will not put much emphasis on sales goals. Guess
A 2015 CSO Insights study on Sales Enablement Optimization discovered that a broad spectrum of companies are investing in five key areas of sales enablement this year: Collaboration, tech-enabled training, content management, virtual coaching, and analytics.
While conducting a sales process assessment, I listened with surprise while a sales rep told me that he often sends out proposals to customers who aren’t ready for them yet. When asked why, the rep replied...
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