This may sound simplistic, but there are really only two reasons why salespeople aren’t successful:
Before psychology selling, before needs and pains and solutions and strategies, there was phrenology: The science of selling cars based on the size of a customer’s forehead. No wonder car salesmen gained a bad reputation.
An interview with sales thought leader Bob Apollo:
Sales prospecting techniques that win new customers can be a juggling act for your salespeople, sometimes for legitimate reasons and other times less so. This is especially true when it comes to networking functions. While networking can be a useful and productive sales prospecting tool for your team, it can also be a huge money and time waster.
Is the Challenger Sale a paradigm shift that makes solution selling irrelevant? Is it dead wrong? Or is it all just a matter of semantics?
Recently a CEO said that he won’t place too much emphasis on sales goals this year because he can see where the market is headed. Instead they’ll focus on where to cut costs and adjust their manufacturing processes to be more efficient. Yes, a CEO said they will not put much emphasis on sales goals. Guess
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