Did you know that it can cost more to acquire NEW customers than it costs to hold onto the ones you’ve got? Yes, customer retention is key for every business
The fact that 41.9% of sales people fail to reach their targets brings out the importance of finding your team’s winning rhythm. Ever wonder how rowing teams always keep their strokes in sync? The secret is that their seats slide along a rail and they’re all connected. The coach establishes the optimal rhythm and the winning team is the one that best follows it.
Do this now: Go to one of your people and ask them for one thing they need help with, and then spend 3 minutes coaching them on that thing.
When you’re done, ask them how you did. Ask them about your coaching style. Ask them how useful those 3 minutes were and how they will use the information you shared to fix the thing they needed help with. Do you like the feedback you’re getting?
In the world of more complex b2b sales, where an investment in your product or service will actually require changes in the organization – I would argue that the fundamentals for success are still the same, despite the Internet and new technologies.
The primary role of the sales manager is to coach, measure and hold all members of the sales team accountable, helping them build and manage a healthy sales pipeline big enough to consistently make their numbers.
If you are involved with complex business-to-business sales, the new reality is that you are facing buyers who are more educated than ever and who involve more stakeholders in their decisions. Simply put, selling has become more challenging.
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