sales methodology
Cognitive bias: What it is, how it impacts sales
In his groundbreaking work, Thinking, Fast and Slow, best-selling author Daniel Kahneman made the case that thinking is actually much harder work than we often realize.
Never mind your prospect’s situation - what about their trajectory?
Most of today’s most popular B2B sales methodologies - including Value Selling, Challenger®, Solution Selling, Consultative Selling, SPIN® selling and many more - recommend that we always take the time to diagnose our prospect’s current pain points before we seek to propose our solution.
Why Inflexion-Point chose to partner with Membrain
Inflexion-Point has just announced a partnership with Membrain to incorporate our Value Selling System® methodology into their groundbreaking sales effectiveness platform for complex B2B sales.
Can a joke change the course of a sale?
In Robert Cialdini’s NY Times best-selling book, Pre-Suasion, he argues that the success of persuasion often depends on what happens before the act of persuasion, as much as on the act itself.
Why ‘building consensus’ is the crucial skill your sales team needs to master
Tell me if this has ever happened to you. A while back, I walked into a meeting with a prospect I thought was very close to signing a contract...
What neuroscience tells us about winning at sales: An interview with David Hoffeld
In the sales industry, we talk a lot about best practices and how to apply them inside our organizations. But what if applying best practices isn’t actually the best way to improve sales performance?
