Subscribe
    Subscribe to The Art & Science of Complex Sales

    sales process

    You Cannot Manage What You Don’t Understand

    Even companies that enjoy the luxury of clearly superior products, realise that those products will not sell themselves. As a minimum, companies need a sales force comprised of skilled professionals who understand the application of the product range, have an in-depth knowledge of their customer base, market sector and of course the competition. But even all these elements together are not sufficient to ensure optimum performance levels and profitable sales.

    by Jonathan Farrington

    Organizing sales process workflows within your CRM

    User adoption is one of the most frequently cited barriers to sales process effectiveness. According to many estimates, CRM adoption rates hover around 25% or lower on average. These are appalling numbers.

    by George Brontén

    Is your sales process a strait jacket? Or your best sales enablement tool?

    It’s no news that a well-designed and implemented sales process makes sales teams more effective. According to CSO Insights’ Sales Performance Optimization Study, sales process related challenges are #2 on the list of sales execution challenges, right after “generate more leads”.

    by George Brontén

    Is Your Sales Process All About You?

    While conducting a sales process assessment, I listened with surprise while a sales rep told me that he often sends out proposals to customers who aren’t ready for them yet. When asked why, the rep replied...

    by John Thorsen

    Ten Keys to Achieving This Year’s Top Sales Priorities

    The RAIN Group Center for Sales Research has released a sales performance study featuring interviews with 472 sales executives, and the results are illuminating. Among other things, the study asked participants, who represent companies with sales forces ranging from 10 to 5,000-plus sellers, to rank their priorities for 2016.

    by George Brontén

    Four Reasons Why a Sales Process Will Never Work

    Let me begin by saying that I believe in having a great sales process. At the same time, I do not believe that a sales process is going to provide any value. I have seen way too many sales teams try to anchor their entire strategy on the implementation of a sales process. And it's just stupid foolish such a colossal waste of effort. (Man, I can tell already that this is going to be a rant - sorry)

    by Tim Ohai
    More Articles

    External Exposure