crm
This Technology Researcher Agrees with Us - Your CRM Sucks
As you may know, I am not shy about sharing how much Salesforce sucks. And, since ranting loves company, I was delighted in April when I found out that a major technology research company agrees with my opinion of this (former?) leader in the CRM space.
G2 Review: “Sometimes, Salesforce Customer Service Will Disappoint You”
Our team here at Membrain takes our customer reviews seriously. We see them as an opportunity to understand the customer perspective directly - what’s working, what’s not working, how we can improve, and how we can deliver more of the value that our customers actually, well, value.
Don’t Hire a Bus Engineer to Design Your Race Car
Your CRM sucks, and one of the most sucky things about it is the hoops you have to jump through to customize it to work for you.
Is putting more content in inboxes really such a great idea?
Nearly every business today engages in some form of marketing automation. We create content, pay for ads or organic search to drive viewers, get people on the website, and then demand their email address in exchange for the content.
How to attain “strength and peace of mind” for your company - Berotec’s story
Berotec is a Swedish consultancy that specializes in IT, technology, and management. Their business includes smaller, individual companies within the larger company, to best serve their markets, while providing a consistently high level of expertise and competence.
Is it finally time to ditch your CRM?
When CRM was invented, it was a revolution in the way salespeople managed their data. Instead of bulky paper-based Rolodexes, we now had digital databases we could search and categorize with a few keystrokes.
