crm
How Many Integrations Do You Need?
When choosing a new CRM or other software for your company, you naturally want to know which of your systems it will integrate with. But sometimes choosing a platform based on available technology integrations can lead you astray.
Is Your CRM Built for Technology Experts or Sales Experts?
When choosing a CRM, companies often focus on what the CRM can do, how much it will cost, and whether it will integrate with their environment.
This Technology Researcher Agrees with Us - Your CRM Sucks
As you may know, I am not shy about sharing how much Salesforce sucks. And, since ranting loves company, I was delighted in April when I found out that a major technology research company agrees with my opinion of this (former?) leader in the CRM space.
G2 Review: “Sometimes, Salesforce Customer Service Will Disappoint You”
Our team here at Membrain takes our customer reviews seriously. We see them as an opportunity to understand the customer perspective directly - what’s working, what’s not working, how we can improve, and how we can deliver more of the value that our customers actually, well, value.
Don’t Hire a Bus Engineer to Design Your Race Car
Your CRM sucks, and one of the most sucky things about it is the hoops you have to jump through to customize it to work for you.
Is putting more content in inboxes really such a great idea?
Nearly every business today engages in some form of marketing automation. We create content, pay for ads or organic search to drive viewers, get people on the website, and then demand their email address in exchange for the content.
