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    editors pick

    A brief history of modern sales methodologies for sales leaders

    Before psychology selling, before needs and pains and solutions and strategies, there was phrenology: The science of selling cars based on the size of a customer’s forehead. No wonder car salesmen gained a bad reputation.

    by George Brontén • Editor's Pick

    Is Solution Selling Dead? Is Challenger Sales The New KING?

    Is the Challenger Sale a paradigm shift that makes solution selling irrelevant? Is it dead wrong? Or is it all just a matter of semantics?

    by George Brontén • Editor's Pick

    Stop Killing Deals

    Can One Simple Change that Decreases Patient Death Rate by 47% Work for Sales Too?

    by George Brontén • Editor's Pick

    How to Reverse a Global Sales Effectiveness Crisis

    Last week, a sales executive at a large manufacturing company told me that his phones have stopped ringing. “We have the best products in the world,” he said, “but we’re losing ground.”

    by George Brontén • Editor's Pick

    Why I decided to build actionable sales process software (Membrain)

    This is the story behind Membrain. I started my first company when I was 21 and quickly realized that it didn’t matter if I had the best solution in the world. Unless I could sell it, I’d be out of business. Furthermore: I found out the hard way that if I was going to scale my business, I needed to find ways to model successful sales behaviors.

    by George Brontén • Editor's Pick

    Sales opportunity management: 6 disciplines you must have

    If you are involved with complex business-to-business sales, the new reality is that you are facing buyers who are more educated than ever and who involve more stakeholders in their decisions. Simply put, selling has become more challenging.

    by George Brontén • Editor's Pick
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