Inside Out: Shifting to the Buyer’s Perspective with Walter Crosby

In this episode of The Art and Science of Complex Sales, Paul Fuller sits down with Walter Crosby, CEO of Helix Sales Development to unpack the core ideas behind his book, Inside Out, and why sales teams often struggle to fit inside structured operating systems like EOS (Entrepreneurial Operating System).

A Framework for Better Selling with Guy Lloyd

In this episode of The Art and Science of Complex Sales, Paul Fuller has a conversation with Guy Lloyd, Managing Director of the Institute of Sales Professionals, about why sales needs more respect, better standards, and clearer career paths in today’s complex B2B world.

They cover the cultural stigma around sales in the UK, why selling is a service profession, and how the ISP framework gives teams a practical roadmap for growth.

The Next Era of Outbound Prospecting with Barbara Weaver

In this episode of The Art and Science of Complex Sales, Paul Fuller sits down with Barbara Weaver Smith, founder of The Whale Hunters, to challenge one of sales’ most sacred habits: cold email.

Together, they explore why AI is accelerating the decline of outbound email, what replaces it in complex B2B selling, and how sales teams can adapt by leaning back into reputation, community, and high value human outreach.

Human-First Sales Enablement with Britta Lorenz

In this episode of The Art and Science of Complex Sales, Paul Fuller sits down with Britta Lorenz, Business Excellence and Enablement Lead at Growth Matters International, to explore what great enablement really means in complex sales.

Together, they unpack why sales enablement must start with humans not tools, how coaching becomes the real force multiplier for performance, and how leaders can balance AI efficiency with the trust and presence that only people can bring.

Future Fit Selling with Janice B Gordon

In this episode of The Art and Science of Complex Sales, Paul Fuller sits down with Janice B. Gordon, founder of Scale Your Sales, to explore how revenue teams can become truly future fit.

Together, they break down why most organizations still rely on outdated, internally focused processes, why customer excellence must drive every decision, and how data informed coaching can unlock the full potential of every seller on the team.

The Human Edge in an AI-Driven Sales World with Marylou Tyler

In this episode of The Art and Science of Complex Sales, Paul Fuller sits down with Marylou Tyler, author of Predictable Revenue and Predictable Prospecting, to explore how her frameworks have evolved in the age of AI. Marylou shares how sales teams can embrace agentic AI, systems of specialized, single-task agents, to reduce busywork, boost quality conversations, and scale smarter.

Together, they unpack how automation and LLMs are reshaping outbound strategies, where human sellers still matter most, and what it means to build a digital twin of your sales expertise. This episode blends deep technical insight with a clear-eyed view of what still makes great salespeople indispensable.