Building Sales Teams That Don’t Quit with Eric Laroque

In this episode of The Art and Science of Complex Sales, Paul Fuller sits down with Eric Larocque, founder of Cultivate Winning, to unpack what truly drives sustainable sales performance. From early lessons in his father’s butcher shop to scaling a revenue team from 9 million to 27 million, Eric explains why preparation, resilience, and culture consistently outperform raw talent.

Together, they explore how early setbacks shape grit, why team culture changes everything, and how leaders can build a repeatable hiring model that prioritizes willpower over experience.

Breaking Sales Silos to Win Complex Deals with Art Fromm

In this episode of The Art and Science of Complex Sales, Paul Fuller sits down with Art Fromm, founder of Team Sales Development, to explore why misalignment between sales, pre-sales, and enablement continues to slow down complex B2B deals. Drawing on decades of experience as an engineer, salesperson, sales leader, and enablement expert, Art explains why silos persist, how they damage buyer trust, and what leaders can do to fix them.

Together, they unpack why most organizations still operate around internal sales stages instead of the buyer journey, how poor qualification creates late-stage deal failure, and why “closing the deal” is no longer the real goal in modern SaaS and complex selling.

Fixing the Fundamentals in Sales with Richard Pole

In this episode of The Art and Science of Complex Sales, Paul Fuller sits down with Richard Pole, the founding partner of Noodle Spark Group to unpack why many sales teams are underperforming right now, and what leaders can do to fix it.

Together, they explore why sales is often treated as a “necessary evil” instead of a core business function, how denial and bad assumptions damage performance, and why the fundamentals are still important in the profession.

Selling in a Post-Trust World with Larry Levine

In this episode of The Art and Science of Complex Sales, Paul Fuller talks with Larry Levine,  about what it takes to sell effectively in a post-trust world. Together, they unpack why trust has eroded in modern selling and how sales professionals can rebuild credibility by combining authentic relationships with meaningful value, inspirational experiences, and disciplined habits.

Fundamentals in Sales with Rocky LaGrone

In this episode of The Art and Science of Complex Sales, Paul Fuller sits down with Rocky LaGrone, CEO of Sales Development Expert with more than 35 years of experience, to explore why sales is still one of the most misunderstood professions and what truly drives long-term performance.

Together, they unpack why sales fundamentals never change, how leadership directly shapes sales outcomes, and why developing people goes far beyond tools, training, or technology. Rocky shares powerful lessons from decades of working with thousands of sales professionals across hundreds of industries, focusing on purpose, belief, and accountability as the real drivers of sustainable growth.

Crystal Ball Recruiting with Jason Howes, Arrow Executive Sales

In this episode of The Art and Science of Complex Sales, Paul Fuller sits down with Jason Howes of Arrow Executive Sales to talk about his upcoming book, Crystal Ball Recruiting, and why sales hiring needs a complete reset.

Together, they explore the hidden cost of rushed recruitment, what creates predictable success in sales hiring, and how leaders can build stronger teams by hiring with more science, less bias, and better onboarding.