podcast
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The Next Era of Outbound Prospecting with Barbara Weaver
In this episode of The Art and Science of Complex Sales, Paul Fuller sits down with Barbara Weaver Smith, founder of The Whale Hunters, to challenge one of sales’ most sacred habits: cold email.
Together, they explore why AI is accelerating the decline of outbound email, what replaces it in complex B2B selling, and how sales teams can adapt by leaning back into reputation, community, and high value human outreach.
Human-First Sales Enablement with Britta Lorenz
In this episode of The Art and Science of Complex Sales, Paul Fuller sits down with Britta Lorenz, Business Excellence and Enablement Lead at Growth Matters International, to explore what great enablement really means in complex sales.
Together, they unpack why sales enablement must start with humans not tools, how coaching becomes the real force multiplier for performance, and how leaders can balance AI efficiency with the trust and presence that only people can bring.
Future Fit Selling with Janice B Gordon
In this episode of The Art and Science of Complex Sales, Paul Fuller sits down with Janice B. Gordon, founder of Scale Your Sales, to explore how revenue teams can become truly future fit.
Together, they break down why most organizations still rely on outdated, internally focused processes, why customer excellence must drive every decision, and how data informed coaching can unlock the full potential of every seller on the team.
The Human Edge in an AI-Driven Sales World with Marylou Tyler
In this episode of The Art and Science of Complex Sales, Paul Fuller sits down with Marylou Tyler, author of Predictable Revenue and Predictable Prospecting, to explore how her frameworks have evolved in the age of AI. Marylou shares how sales teams can embrace agentic AI, systems of specialized, single-task agents, to reduce busywork, boost quality conversations, and scale smarter.
Together, they unpack how automation and LLMs are reshaping outbound strategies, where human sellers still matter most, and what it means to build a digital twin of your sales expertise. This episode blends deep technical insight with a clear-eyed view of what still makes great salespeople indispensable.
Go for No! with Andrea Waltz and Richard Fenton
In this episode of The Art and Science of Complex Sales, Paul Fuller sits down with Andrea Waltz and Richard Fenton, co-authors of Go for No, to explore how a mindset shift around rejection can unlock untapped sales potential.
Together, they challenge the traditional obsession with getting to “yes” and make the case for measuring success by the number of “no's” you collect. From disqualification strategies to embracing failure as a learning tool, this episode is packed with stories, tactics, and mindset shifts that can help sales teams grow in courage, resilience, and results.
Be The Mentor Who Mattered with Colleen Stanley
In this episode of The Art and Science of Complex Sales, Paul Fuller welcomes Colleen Stanley, sales leadership expert and author, to discuss her latest book Be the Mentor Who Mattered. Colleen shares why mentorship has never been more relevant and how small, intentional moments can create lifelong impact.
Together, they explore the modern challenges to building community in the workplace, the power of mentor intelligence, and how leaders can shift from being task-driven to truly people-focused. With personal stories and practical takeaways, this conversation serves as both a call to action and a guide for becoming the kind of mentor that changes lives.
