podcast
Future Fit Selling with Janice B Gordon
In this episode of The Art and Science of Complex Sales, Paul Fuller sits down with Janice B. Gordon, founder of Scale Your Sales, to explore how revenue teams can become truly future fit.
Together, they break down why most organizations still rely on outdated, internally focused processes, why customer excellence must drive every decision, and how data informed coaching can unlock the full potential of every seller on the team.
The Human Edge in an AI-Driven Sales World with Marylou Tyler
In this episode of The Art and Science of Complex Sales, Paul Fuller sits down with Marylou Tyler, author of Predictable Revenue and Predictable Prospecting, to explore how her frameworks have evolved in the age of AI. Marylou shares how sales teams can embrace agentic AI, systems of specialized, single-task agents, to reduce busywork, boost quality conversations, and scale smarter.
Together, they unpack how automation and LLMs are reshaping outbound strategies, where human sellers still matter most, and what it means to build a digital twin of your sales expertise. This episode blends deep technical insight with a clear-eyed view of what still makes great salespeople indispensable.
Go for No! with Andrea Waltz and Richard Fenton
In this episode of The Art and Science of Complex Sales, Paul Fuller sits down with Andrea Waltz and Richard Fenton, co-authors of Go for No, to explore how a mindset shift around rejection can unlock untapped sales potential.
Together, they challenge the traditional obsession with getting to “yes” and make the case for measuring success by the number of “no's” you collect. From disqualification strategies to embracing failure as a learning tool, this episode is packed with stories, tactics, and mindset shifts that can help sales teams grow in courage, resilience, and results.
Be The Mentor Who Mattered with Colleen Stanley
In this episode of The Art and Science of Complex Sales, Paul Fuller welcomes Colleen Stanley, sales leadership expert and author, to discuss her latest book Be the Mentor Who Mattered. Colleen shares why mentorship has never been more relevant and how small, intentional moments can create lifelong impact.
Together, they explore the modern challenges to building community in the workplace, the power of mentor intelligence, and how leaders can shift from being task-driven to truly people-focused. With personal stories and practical takeaways, this conversation serves as both a call to action and a guide for becoming the kind of mentor that changes lives.
From Process to Playbook with Mark Grundy
In this episode of The Art and Science of Complex Sales, Paul Fuller sits down with Mark Grundy, Fractional Sales Management of MFG Solutions. Mark brings 40 years of sales experience to the table, including 13 years specializing in fractional sales leadership.
Their conversation dives into the importance of aligning sales processes with buyer behavior, building agile playbooks, and bridging the gap between frontline sales teams and leadership. Mark also shares insights into how AI and shifting trade dynamics are impacting B2B sales, especially across the US-Canada border.
The Three Incorrects with Steve Reid
In this episode of The Art and Science of Complex Sales, Paul Fuller is joined by Steve Reid, CEO and founder of Venatas. With over three decades of experience in marketing, sales, and revenue leadership, Steve brings deep experience in helping venture-backed and scaling companies build buyer-led, high-performing sales organizations.
Together, they explore why so many go-to-market teams underperform and what it really takes to fix it.
