sales enablement
How to handle the many-headed hydra of sales technology
In ancient days, there was a great sea serpent with sharp teeth, poisonous breath, and many heads. It was called the hydra, and it terrorized all who came near.
3 ways your marketing team is wasting their time
You know this story. Sales thinks marketing is out of touch. Marketing thinks sales is lazy.
Here are our top 3 most popular posts from 2018
Every year on the Membrain blog, we publish more than 100 articles. Of those 100, a few inevitably rise to the top in popularity.
How to engineer stories that sell for you
An interview with Mike Adams, author of Seven Stories Every Salesperson Must Tell
Is your CRM an Epic-level failure?
Atul Gawande is best known for his work in reducing patient death rates by 47% by implementing the simple practice of mandatory checklists among the surgeons.
Are You Learning Yesterday’s Skills For Tomorrow’s Buyers?
Every time I meet sales enablement and sales executives, I ask, “What are the critical skills you are focusing on training and developing your people on?
