An organization’s vision is a guiding image of success formed in terms of a huge goal. It is a description in words that conjures up a picture of the organization’s destination. A compelling vision will stretch expectations, aspirations, and performance. Without that powerful, attractive, valuable vision, why bother?
New B2B buying behavior is driving sales organizations to consider expanding their digital presence beyond the traditional company website. As a result, social media channels have emerged as forums where salespeople engage in conversations with potential customers.
This is the story behind Membrain. I started my first company when I was 21 and quickly realized that it didn’t matter if I had the best solution in the world. Unless I could sell it, I’d be out of business. Furthermore: I found out the hard way that if I was going to scale my business, I needed to find ways to model successful sales behaviors.
Recently, I lamented about the challenge I face with my email Inbox in Your Marketing Is Driving Me Away! I spoke of the ever increasing volume of email messages that are simply irrelevant, undifferentiated, or poorly executed. And these are the marketing emails from well established organizations, sent by marketing and sales professionals.
Sales is all about numbers. For valid reasons, it is a profession focused on tangible results, quota attainment, metrics and weighted pipelines. However, failing to look beyond what we can easily measure and report on won’t help us evolve. To understand what we do well, and what we need to change in order to improve, requires a better understanding of how we arrived at the end result.
When it comes to succeeding in sales, it’s not just what you know. It’s also who you know. Even more accurately, it’s who you get to know as you’re connecting with various individuals in the buying center.
From north to south, east to west, Membrain has thousands of happy clients all over the world.