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    sales management

    Pass the baton, not the blame

    Ever heard of sales and marketing not getting along? You’re not alone. Aligning marketing and b2b sales has quickly become a top priority for companies around the world. What’s the perceived problem, in 50 words or less?

    by Fredrik Jonsson

    The journey to B2B sales excellence

    Welcome! This blog is intended to share thoughts on how to elevate the sales profession – specifically within complex b2b sales. Our goal is to be a catalyst on the journey to b2b sales excellence.

    by George Brontén
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