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    Why your reps don't have good value conversations and how to fix it

    Everybody knows that value conversations are important to sales success, but remarkably few sales teams consistently execute on the concept. It can be frustrating to teach reps the importance of value-based selling, to enroll them in training, and to watch them continue to try to sell features or have generic sales conversations that go nowhere.

    by George Brontén

    What exactly is a value proposition?

    Everybody knows you need a good value proposition in order to sell effectively. But does anyone know exactly what a value proposition is? If you ask 100 sales professionals, you’ll likely get 100 different definitions, some more useful than others.

    by George Brontén

    How to transform sales effectiveness with empathy

    There are a lot of skills and techniques that are important to sales effectiveness, but few are as overlooked and undervalued as empathy. We don’t talk about it when we’re building sales process, we rarely discuss it in sales meetings, and it’s not usually mentioned in sales training.

    by George Brontén

    How to visualize value to dramatically improve sales outcomes

    Few factors impact the success of a sale more than how you communicate the value that your product or service will bring to the customer. Yet many salespeople fail at having meaningful value conversations with their prospects.

    by George Brontén

    Why Membrain is the sexiest software in the sales industry, according to this expert

    “It’s the sexiest software to manage sales I’ve ever seen, and makes my job of managing and scaling the business easier.”

    by George Brontén

    Try Selling Sand!

    As much as sales people try to sell solutions or sell value, too often they fall back on great products. They focus on product, features, functions, feeds and speeds.

    by Dave Brock
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