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    4 ways ‘cramming’ is killing your sales

    When you were young, did you ever stay up all night “cramming” for a test? Did the adults in your life criticize you for this behavior, and explain to you that you would learn better if you studied a little at a time instead of all at once?

    by George Brontén

    If you really want to shorten your sales cycle, slow down!

    If the conversations I’ve been having with sales leaders recently are anything to go by, our sales pipelines are full of opportunities that start off looking like they are going to end up in a quick sale, but then get stuck somewhere in the middle (or towards the end) of the process.

    by Bob Apollo

    If the right thing doesn’t exist… make it!

    Twenty years ago, I told my family I wanted to buy a piece of bare land and build a house on it. My wife thought I was crazy.

    by George Brontén • Editor's Pick

    An Easier Way to Coach Salespeople - For a While

    One of the challenges that sales managers have is their trepidation around transitioning from very little coaching to daily coaching; and at the same time, moving from coaching light (ineffective coaching) to coaching pro (effective coaching).

    Why? They aren't masters of role-playing and role-playing is one of the primary tools to demonstrate best practices and how effective sales conversations should sound.

    by Dave Kurlan

    5 ways your salespeople are failing your prospects

    How many sales have you lost even though you knew you were the best choice for the customer?

    by George Brontén

    AI And Sales, What We Misunderstand

    Based on much of the press, much of it created by vendors of AI solutions, AI is the answer to all the problems we have with sales and marketing. We are presented a brave new world where we can engage the right customers, say exactly the right words at the right time, making sure we ask no more than 4 discovery questions, that our opening pitch (?) is no longer than 9.1 minutes, that…

    by Dave Brock
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