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    How To Stay Relevant In the Age of AI

    Imagine this: It’s date night, circa 1999. Netflix hasn’t been invented yet, and you’re planning a cozy night in with your sweetheart. You head out to Blockbuster to wander the aisles and choose a VHS to pop in the player at home and snuggle up for a movie night.

    by George Brontén

    Three Reasons Salespeople Shouldn’t Be Afraid Of AI

    AI technology continues to saturate and disrupt almost every industry, growing both in capability and adoption. Many professions and companies have been feeling the shock as it takes over functions that once were solely the realm of human beings.

    by George Brontén

    Chat-GPT Has An Answer for Everything. But Are Your Buyers Asking the Right Questions?

    Today, almost everyone from college students to professionals turn to AI chat bots as a first line of investigation when they have questions. From describing the plot of an assigned reading, to surfacing insights about the market, AI has an answer for, quite literally, anything.

    by George Brontén

    The Hidden Advantage of Structured Data in the Age of AI

    Imagine a day in the life of a B2B salesperson. Someone skilled in the art of conversation, has business acumen, skilled in the art of bringing customers in your door. They walk in the door of their office on Monday morning, and what is their next action?

    by George Brontén

    Seven Ways To Sharpen Sales Coaching with AI

    Even with all the technology that has rolled out in the past few years, coaching is still the critical multiplier in complex sales. It’s still the hinge point on which your sales team grows or stagnates. And the good news is: AI can help your coaches do a better job of it. Let’s look at how.

    by George Brontén

    The Future of Complex Sales Belongs To Those Who Elevate Others

    Here we are at the cusp of a New Year. A time when many of us make resolutions, set goals, and develop annual plans.

    by George Brontén
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