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    The Hidden Advantage of Structured Data in the Age of AI

    Imagine a day in the life of a B2B salesperson. Someone skilled in the art of conversation, has business acumen, skilled in the art of bringing customers in your door. They walk in the door of their office on Monday morning, and what is their next action?

    by George Brontén

    Seven Ways To Sharpen Sales Coaching with AI

    Even with all the technology that has rolled out in the past few years, coaching is still the critical multiplier in complex sales. It’s still the hinge point on which your sales team grows or stagnates. And the good news is: AI can help your coaches do a better job of it. Let’s look at how.

    by George Brontén

    The Future of Complex Sales Belongs To Those Who Elevate Others

    Here we are at the cusp of a New Year. A time when many of us make resolutions, set goals, and develop annual plans.

    by George Brontén

    You Have to Get Vulnerable and Push Back

    We are firmly in the age of AI now, with all its exciting sales tools and supports. At Membrain, we’ve got our own take on it that we’re excited to be unfolding for you. And here I am, as I often am, reminding us that yes, we need the technologies to support complex sales. But we also need our humanity.

    by George Brontén
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