ceo advice
You Built It, Now Here’s Why They’re (Not) Coming
In the 1989 movie, Field of Dreams, the main character hears a whisper that tells him if he builds it, “he will come.” It turns out to be true. This phrase has become popularized in business as “If you build it, they will come.” Meaning that if you build your product, venue, or solution, the customers will show up.
Are You Spending Too Much in Order to Grow? Check This Chart
We all know that you have to invest in marketing and sales in order to grow your company. But do you know how much you should be investing for the percentage of growth you’re achieving?
How to Pump Up Your Sales Team for Rocky Times
Challenging economic times are, well, challenging. For sales teams, they can be brutal.
What Happens When You Let Employees Name Your Company’s Values?
Soon after Membrain was started, we sat down and wrote out the core values we believed were central to who we are. Recently, we decided to ask our people to tell us what THEY think Membrain’s core values actually are. The results were pretty interesting.
Digital Sales Rooms Are Pretty Lame, and Here’s Why
Sometimes, working with potential buyers can be a little like sitting in an interrogation room in a police station, trying to guess what’s happening on the other side of the mirrored glass.
What to do when competitors copy your work
A local competitor has been regularly checking out Membrain over the past couple of years, and not because they want our tool to help them sell more effectively. They don’t want to use our product - they just seem to want to steal our ideas.
