A local competitor has been regularly checking out Membrain over the past couple of years, and not because they want our tool to help them sell more effectively. They don’t want to use our product - they just seem to want to steal our ideas.
My wife and I entered the small jewelry shop and were greeted - not with a warm welcome - but with a matter of fact "my name is... and I'm the owner... and I created everything in the store" which was followed by fifteen minutes of non-stop presentation of everything she created.
When I packed to go to my family’s summer home for vacation this year, I made sure to download some books in preparation. I reviewed the “summer reading lists” from people I respect, and chose several titles that looked interesting and valuable.
Dear Company Leader,
I see you. You’re frustrated by your sales organization. By its lack of growth. The missed forecasts. Failing to meet targets.
Your sales leaders send people to training, and nothing gets better. They invest in new tools, but the problems remain. You pour tons of investment into strategic consulting and big, fancy new initiatives, only to have them peter out and yield nothing or less than nothing.