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    I Didn’t Read a Single Book This Summer and I’m Happy About It

    When I packed to go to my family’s summer home for vacation this year, I made sure to download some books in preparation. I reviewed the “summer reading lists” from people I respect, and chose several titles that looked interesting and valuable.

    by George Brontén

    Can purpose help you sell more in b2b?

    In the retail world, talk of “purpose-driven organizations” is all the rage. Millennials and Gen-Z’ers, they say, care more about purpose than previous generations.

    by George Brontén

    How to make sales investments add up to more

    Dear Company Leader,

    I see you. You’re frustrated by your sales organization. By its lack of growth. The missed forecasts. Failing to meet targets.

    Your sales leaders send people to training, and nothing gets better. They invest in new tools, but the problems remain. You pour tons of investment into strategic consulting and big, fancy new initiatives, only to have them peter out and yield nothing or less than nothing.

    by George Brontén

    You need to know how Salesforce is stealing your budget

    For almost 20 years, one CRM platform has been in use by more sales organizations than any other. You know the one.

    by George Brontén • Editor's Pick

    Sales framework: a leadership investment for growth

    Over the years of developing and executing roughly one hundred different sales and business development organizations, I’ve noticed definite success and failure patterns.

    by Paul Fuller

    How to handle the many-headed hydra of sales technology

    In ancient days, there was a great sea serpent with sharp teeth, poisonous breath, and many heads. It was called the hydra, and it terrorized all who came near.

    by George Brontén • Editor's Pick
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