We often talk about complex sales as if there were one singular approach to helping buyers make high-stakes purchasing decisions. But in reality, we know that’s not true.
Several years ago, I wrote about how the mental state of flow can help your teams perform better. Flow state is when you are operating at the peak of your capability, with just enough challenge to fully engage your brain but still within the limits of your level of mastery. It gets all your synapses firing in tandem, aligned toward one purpose. The result? It feels great and it yields extraordinary performance.
As George’s Co-CEO and Chief Product Officer at Membrain, I’m picking up the pen (well, keyboard) and stepping onto the blog today! It’s such an exciting time in the world of software. We see dramatic new AI capabilities and other exciting developments almost on a weekly basis.
Sales technology has certainly changed across the decades. From the first Rolodexes to today’s massive, AI-equipped juggernauts of automation with all the bells and whistles, we’ve come a long way.
I’m very proud of what we’ve built at Membrain. We set out to build a platform that would genuinely help companies engaging in complex sales become more effective, and we succeeded. We believe that for our best-fit customers, we are a better choice than others, including our biggest competitor, Salesforce.
For some time now, our sales teams have increasingly fielded questions about Membrain’s “AI capabilities.” Consistently, our answer has been: It does not have any. As AI tools became more and more common as enhancements to software applications, the questions became more insistent, and our answer remained the same: No, Membrain does not have AI capabilities yet.
From north to south, east to west, Membrain has thousands of happy clients all over the world.