B2B software pricing is annoying. Buy the base tier and you get basic functions, minus some critical capabilities. Buy the middle layer, and you get more of what you need, plus a bunch of things you don’t. Buy the top tier, and you get everything you need and a whole lot of expensive distractions.
I share most of my complex sales articles to LinkedIn, and I read every comment they receive there. I was recently intrigued by one in particular by Mike Murtaugh, Director of Business Development at Cushman & Wakefield. He said he reads my blog every week, and hasn’t yet seen me talk about something critical: Real time versus reporting.
We often talk about complex sales as if there were one singular approach to helping buyers make high-stakes purchasing decisions. But in reality, we know that’s not true.
Several years ago, I wrote about how the mental state of flow can help your teams perform better. Flow state is when you are operating at the peak of your capability, with just enough challenge to fully engage your brain but still within the limits of your level of mastery. It gets all your synapses firing in tandem, aligned toward one purpose. The result? It feels great and it yields extraordinary performance.
As George’s Co-CEO and Chief Product Officer at Membrain, I’m picking up the pen (well, keyboard) and stepping onto the blog today! It’s such an exciting time in the world of software. We see dramatic new AI capabilities and other exciting developments almost on a weekly basis.
Sales technology has certainly changed across the decades. From the first Rolodexes to today’s massive, AI-equipped juggernauts of automation with all the bells and whistles, we’ve come a long way.
From north to south, east to west, Membrain has thousands of happy clients all over the world.