crm
What is the Purpose of Your CRM System?
It may seem obvious on the surface what the purpose of your CRM system is. It’s to help your teams increase efficiency, provide insights into data, drive behaviors, and improve overall sales effectiveness.
But what if the purpose of a CRM system is not what we want it to do, but what it is actually doing? Would you still say that the purpose of your CRM is to improve the effectiveness of your teams?
We’re Not Jumping on the AI Bandwagon, and Here’s Why
Nearly every major software platform in the world has added AI tools to their arsenal over the past two years. Google, Microsoft, Oracle, Adobe: The largest software companies have almost all jumped on the generative AI bandwagon.
Here’s How Membrain Uses Membrain
When I set out to build Membrain, it wasn’t just about adding another tool to the sales team’s toolbox. I was on a mission to elevate the sales profession. As an entrepreneur and sales professional myself, I saw a need for a powerful human and process-centric platform that would serve as more than a database and instead drive behaviors, skills, and processes to help complex B2B sales teams become more effective.
We’re Not Launching The Coaching Cockpit After All (Here’s What We’re Doing Instead)
For months, I’ve been talking about our big upcoming launch of the Membrain Coaching Cockpit. Well, that was a mistake.
7 Reasons Why People Don’t Leave Salesforce
I had dinner recently with someone who used to run an ERP company. He told me a story about losing a large potential deal to a competitor whose product was less suited and whose price was astronomically higher.
“I Didn’t Know How Spoiled I Was”
Periodically, I reach out to people who used to be Membrain customers and are no longer. Sometimes they left Membrain when their company was acquired by a larger company; other times, they just lost out on a strategic decision made by someone higher up.
