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    G2 Review: “Sometimes, Salesforce Customer Service Will Disappoint You”

    Our team here at Membrain takes our customer reviews seriously. We see them as an opportunity to understand the customer perspective directly - what’s working, what’s not working, how we can improve, and how we can deliver more of the value that our customers actually, well, value.

    by George Brontén

    Don’t Hire a Bus Engineer to Design Your Race Car

    Your CRM sucks, and one of the most sucky things about it is the hoops you have to jump through to customize it to work for you.

    by George Brontén

    Is putting more content in inboxes really such a great idea?

    Nearly every business today engages in some form of marketing automation. We create content, pay for ads or organic search to drive viewers, get people on the website, and then demand their email address in exchange for the content.

    by George Brontén

    How to attain “strength and peace of mind” for your company - Berotec’s story

    Berotec is a Swedish consultancy that specializes in IT, technology, and management. Their business includes smaller, individual companies within the larger company, to best serve their markets, while providing a consistently high level of expertise and competence.

    by George Brontén

    Is it finally time to ditch your CRM?

    When CRM was invented, it was a revolution in the way salespeople managed their data. Instead of bulky paper-based Rolodexes, we now had digital databases we could search and categorize with a few keystrokes.

    by George Brontén

    How to get a 360-degree customer view without excess overhead

    Almost every CRM on the market today touts the benefits of a “360-degree view of your customer.” Being able to save everything about a customer or prospect in a central location that is accessible to everyone can provide many benefits:

    by George Brontén
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