crm
Don’t Hire a Bus Engineer to Design Your Race Car
Your CRM sucks, and one of the most sucky things about it is the hoops you have to jump through to customize it to work for you.
Is putting more content in inboxes really such a great idea?
Nearly every business today engages in some form of marketing automation. We create content, pay for ads or organic search to drive viewers, get people on the website, and then demand their email address in exchange for the content.
How to attain “strength and peace of mind” for your company - Berotec’s story
Berotec is a Swedish consultancy that specializes in IT, technology, and management. Their business includes smaller, individual companies within the larger company, to best serve their markets, while providing a consistently high level of expertise and competence.
Is it finally time to ditch your CRM?
When CRM was invented, it was a revolution in the way salespeople managed their data. Instead of bulky paper-based Rolodexes, we now had digital databases we could search and categorize with a few keystrokes.
How to get a 360-degree customer view without excess overhead
Almost every CRM on the market today touts the benefits of a “360-degree view of your customer.” Being able to save everything about a customer or prospect in a central location that is accessible to everyone can provide many benefits:
My top 7 anti-Salesforce rants, all in one blog post
It’s no secret that I believe Salesforce has outlived its ranking as a top-rated sales tool. It was a game changer when it came out, by moving CRM to the cloud, but it’s grown top-heavy, expensive, cumbersome, and, frankly, makes life hard for salespeople and their leaders.
