editors pick
Helping Buyers “Get Their Ducks in a Row” is the #1 Thing Your Sales Team Must Do
What should your b2b sales team do when a prospect shows up looking for a solution, and confident that yours is the right one?
What Are Business Acumen Skills?
“Business acumen” is a concept spoken of quite often by sales thought leaders. I’ve talked about it, as well. Most of us agree that it’s something salespeople need in order to differentiate themselves and help buyers make the right choices. But I’m not sure everyone is on the same page in regard to what it means and the degree to which salespeople need to be upskilled in it.
Salesforce Is Drastically Overcharging You, According to This Former FBI Agent Turned Private Investigator
“Eight out of ten companies are drastically overcharged by Salesforce.”
A Brief History of “Jobs-To-Be-Done” and How to Use it in B2B Sales
People who buy drills don’t want drills. They want holes.
Our Five Top Blog Posts from 2022 (and One MVP from the Past)
Here at Membrain, we’ve been producing The Art and Science of Sales blog for ten years. It’s been quite a journey, and fascinating to see which topics become favorites again and again each year.
Here’s How We Created a Thriving Culture of Trust and Collaboration at Membrain
I recently returned from Barcelona, where we flew our mighty little team of not-quite-30 people to celebrate ten years in business. We spent most of a week workshopping, celebrating, sightseeing, eating (and drinking) together, and exchanging frequent hugs and happy smiles.
