Podcast - Navigating MSP Growth with Ian Richardson

Can MSPs overcome the challenges of unpredictable sales and retaining top talent?

Join us for an insightful conversation with Ian Richardson, co-founder and CEO of Fox and Crow Group and MSPSalesProcess.com, as he explores the world of Managed Service Providers (MSPs) in 2025. With nearly 45,000 MSPs nationwide, Ian shares his expert advice on overcoming sales barriers and attracting top talent in the industry.

From transforming technical expertise into a solid sales strategy to driving customer-focused growth, Ian offers actionable insights to help MSP founders thrive in an ever-evolving and competitive market.

Podcast - Building Winning Sales Teams for the Future with Two Tall Guys

Do you know the key strategies that effective CEOs use to empower their sales teams for success? Join us with guests Sean O'Shaughnessey CEO of New Sales Expert and Kevin Lawson, President of Lighthouse Sales Advisors as we explore the victories and challenges facing sales teams as we head into 2025.

In this episode, we highlight the essential actions leaders must take, such as defining ideal customer profiles and crafting compelling value propositions, to navigate the complexities of the sales funnel and build a winning team.

Podcast - From Entry-Level to Industry Leader with Andrew Barbuto

Ever wondered how a career in digital media sales can transition from an entry-level position to an industry-leading role?

Meet Andrew Barbuto, a digital media sales expert and Author of "Top Sales Producer: How To Crush Your Sales Quota", who shares his intriguing journey from the trenches of budget management and report generation to becoming a top-performing sales producer.

His initial hands-on experience as an account manager played a crucial role in understanding complex sales and educating clients, laying a robust foundation for his remarkable success.

Podcast - Future-Proofing Sales for 2025 with Matt Ferguson

What if the secret to skyrocketing your sales success lies in refining your Ideal Customer Profile (ICP) and optimizing your team structure? Join us as we sit down with Matt Ferguson, Founder of MDF Coaching and Consulting, who shares his invaluable insights on navigating the challenges of complex sales in today's fast-paced world.

As 2024 wraps up, Matt highlights the importance of aligning the right people with the right roles, and how an overload of modern sales tools might be hindering rather than helping your process.

Podcast - Adaptive Strategies for Modern Sales Leaders with Nicole Babel and David Mullins

Explore how personalized sales strategies and why the importance of leveraging individual strengths to engage effectively can help you with Nicole Babel and David Mullins from SalesStar. 

With decades of experience, Nicole and David offer invaluable strategies to help sales leaders and teams adapt to rapid changes, such as accelerated decision-making and niche market specialization. This conversation sheds light on the challenges of setting appropriate metrics and KPIs and the benefits of integrating a robust referral strategy to enhance lead generation and foster meaningful conversations in an increasingly noisy world.

Podcast - Navigating Complex Challenges in Sales with Amy Franko

Join us as we welcome Amy Franko, the Founder of Amy Franko Associates to the show for an insightful discussion on navigating sales challenges across various industries. Amy's impressive journey from her early days at IBM and Lenovo to her current role in entrepreneurship offers a wealth of experience.

She shares how her initial positions, surrounded by successful female leaders, shaped her approach to enhancing sales strategies for mid-market organizations, particularly in professional services, technology, and manufacturing.