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    sales coaching

    We’re Not Launching The Coaching Cockpit After All (Here’s What We’re Doing Instead)

    For months, I’ve been talking about our big upcoming launch of the Membrain Coaching Cockpit. Well, that was a mistake.

    by George Brontén

    Here are 12 Sales Coaching Resources You Want to Bookmark

    It’s no secret that I’ve been pushing the importance of coaching over the past several months. With the upcoming launch of our new coaching product Elevate (formerly Coaching Cockpit) this year, it’s definitely been top of mind for me.

    by George Brontén

    I Had to Start Over at Golf & Here's The Sales Analogy

    When I started playing golf about four years ago, I was intrigued by a technique called the “single plane swing.” Challenging the mainstream is a core value for me, so I liked the idea of a non-traditional way to get good at the sport.

    by George Brontén

    When to Coach and When to Manage (And How To Tell the Difference)

    Are you engaging in sales coaching as much as you think you are? Sometimes, salespeople feel like they’re being coached much less than their managers think they are coaching. This happens because most sales managers are never taught the difference between coaching and managing, and when each one is appropriate.

    by George Brontén

    Can Sales Coaching Be Replaced by AI?

    Here at the start of the new year, we at Membrain are preparing to make it easier for sales managers to coach. Our new product, Elevate, (formerly coaching cockpit) will enable managers to see at a glance everything they need to know to be more effective and targeted in how they manage and coach their people.

    by George Brontén

    Why Do Salespeople Avoid Prospecting?

    If there’s nothing else to do, salespeople should default to prospecting. That’s a pretty decent rule of thumb, one we’ve all heard more than once. After all, effective prospecting is the key to keeping the pipeline full and sales results consistent.

    by George Brontén
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