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    sales coaching

    5 questions from psychology you need to ask your sales team

    “There are five questions that determine whether a person will do something or not. These five questions have been heavily investigated at the individual psychological level, the psychobiological level, all the way down to cells and molecules. If you know the answers to these questions, you know whether the person will do something or not.”

    by George Brontén

    Customers and rational behaviors

    Too often, I’m in reviews with sales people whining, “The customer is irrational!”

    by Dave Brock

    You don't have as much time as you think

    Most sales professionals are notorious optimists. We always think our next big sale is right around the corner, that the opportunity we were excited about last week is definitely almost ready to close, and that we’re going to absolutely make our quota this time.

    by George Brontén

    Why sales coaching needs to get closer to the individual

    Have you heard the phrase, “Never in the history of calming down, has anyone ever actually calmed down, by being told to calm down”?

    by George Brontén

    Great selling Is “habit forming!”

    I’m sure you’ve experienced something that gives you a “rush.” It’s when, all of a sudden, everything just falls into place, everything is working as it should, it seems effortless.

    by Dave Brock

    How to win more sales the IKEA effect way

    Do you know someone who likes to make crafts, build furniture, or garden? Have you ever noticed how they’ll spend $50 for the materials to produce an item that would have cost $5 at the store?

    by George Brontén
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