Almost every B2B SaaS company runs into growing pains when it comes time to scale beyond a single salesperson or two and the original leadership team. Often, this happens when there’s an influx of venture capital and a need to grow quickly to satisfy stakeholder demands.
95% of our prospecting is just wasted time, so just stop it! It’s too much time to find that 5% who want to talk, and if they really do, they’ll reach out to you anyway, inbound is so much easier.
Ever since my son told me about how mycorrhizal fungi work with trees to exchange nutrients, I have been fascinated by the parallels between fungi and the sales profession. A few weeks ago, I had the pleasure of interviewing Daniella Floss about her work understanding the relationships between plants and fungi, which you can read about here.
Daniella Floss is the manager of Rhizosphere Research at Valent BioSciences. She’s a leading expert on the topic of communication between plants and fungus, and her work is changing the way humans conduct agriculture.
When buyer/seller harmony is achieved, more than a sale is made. Value is exchanged. Yet, for a number of reasons, sellers are about as in harmony with their buyers as I am in singing along with the radio.
Top performing sales teams aren’t just teams, their training isn’t just training, and they don’t just use software. The best sales organizations are much more than a collection of parts - they’re a coordinated system made up of many smaller and interrelated systems.
From north to south, east to west, Membrain has thousands of happy clients all over the world.