sales process
Sales Process or Sales Methodology? What’s the Difference, and Does it Actually Matter?
The complex sales world is littered with jargon that is so often repeated that they lose their meaning. But when these same terms are treated not as jargon, but rather become clearly understood, they can become key differentiators for your sales team.
Growth Comes From a Complex Web of Small Changes, Not a Giant Heroic Leap
I was interested recently to read this post by Matt Green on LinkedIn. In it, he points out that when organizations hand down large growth targets like, say, 20%, the tendency is for sales teams to panic. And then to invest in one big change, like hiring a lot of SDRs to bring in a lot more leads or investing in a big new technology platform or sending out massive automated email campaigns. This almost always backfires.
The Sales Process And Contextual Flexibility
I’ve been doing some work with a brilliant CRO. We’ve been reworking and implementing a revised selling/buying process. Their previous process was poorly defined, outdated, and people weren’t using it.
What’s more important: our Sales Process, or our Customer’s Buying Journey?
Traditional wisdom suggests that following a well-defined sales process can significantly improve both individual and organisational sales performance. The evidence certainly suggests that this approach can be effective in relatively simple, high-volume, predictable and repeatable sales environments.
Why Do Sales Professionals “See Red” When You Say “Sales Process”?
One of the challenges sales leaders face when trying to help a team improve their sales performance, is resistance to the phrase “sales process.” In fact, sometimes when you wave the words “sales process” in front of a sales professional, they become like a bull with a red cape waved in front of its face.
A Brief History of Lean Methodology in Sales
Among manufacturers, the concept of Lean is well established and practically universal in its application. Along with Six Sigma and Just In Time (JIT), these approaches have transformed the manufacturing world so profoundly that it’s no longer possible to compete in manufacturing without some version of these practices in place.
