The last quarter is approaching. A new year is upon us. Soon we’ll make grand plans for everything we want to achieve in 2016. Most likely we'll start out with a flurry of activity and be surprised, yet again, that we couldn’t maintain momentum for something that was clearly unsustainable.
At the very beginning of the sales process, it is very important to understand who the decision makers are in the purchasing process. Sales people should never start the discussion with a buyer in the purchasing department.
The first step to fixing your lead qualification process is figuring out whether your lead qualification process even needs work. We can do it in the spirit of comedian Jeff Foxworthy – just not as funny. You might have a qualification problem if you have customers that make you think, “Someday I am going to get rid of this guy.” You might have a qualification problem if you have clients who are disappointed in the work that you do, even though you go out of your way to take care of them.
BANT. You’ve heard it a million times. It used to be the go to acronym for prospect qualification – failing to clearly establish a potential customer’s budget, authority, needs and timeframe early on would result in long sales cycles and low win rates.
Here’s an exercise - ask each person on your sales team to explain how they manage their leads. Whether it’s an inbound lead from marketing or someone they met at last week’s conference, there should be some type of system in place. Right?
How many different answers would you likely receive?
In survey after survey, the average sales person’s inability to effectively communicate the value of their offering has been rated as the most frustrating challenge facing today’s CEOs and Heads of Sales.
They are right to be concerned. The statistics are truly horrible.
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