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    sales terminology

    Are we calling our customers by the wrong words?

    Every sales professional knows better than to make the cringe-worthy mistake of calling a customer by the wrong name. But it occurred to me recently that entire sales organizations may be making the mistake of calling their customers by the wrong words, and it may be limiting their effectiveness.

    How to stop losing sales – forever

    What if I told you that our organization never loses a sale? It’s true. We never do. We also don’t pursue opportunities.

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