You don’t have to work in the world of technology to know that technology is undergoing a massive shift thanks to recent advances in Artificial Intelligence (AI). Almost every major platform, from Google to Microsoft to Facebook has launched multiple new AI-powered tools, and many smaller technology companies have followed suit.
Cognitive bias can be at the root of some of the sales industry’s most frustrating problems. Customers who choose a more expensive solution, even though yours is better, and more cost effective. Buyers who choose the popular solution, even though yours is more suitable. At least from your perspective :)
What is social selling, really? The term has been around a while but if you Google the definition, you will get a different answer on every site that pops up.
The words we use affect the way we think. Positive, uplifting words can induce a positive, uplifting mood and an optimistic approach to tasks. Negative, depressing words can have the opposite effect.
Every sales professional knows better than to make the cringe-worthy mistake of calling a customer by the wrong name. But it occurred to me recently that entire sales organizations may be making the mistake of calling their customers by the wrong words, and it may be limiting their effectiveness.
What if I told you that our organization never loses a sale? It’s true. We never do. We also don’t pursue opportunities.
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