In The Art and Science of Complex Sales podcast, our Head of Revenue Growth, Paul Fuller, interviews experts in leadership, sales, and consulting. They dig into topics of mindset, culture, data, technology, and much more.
This year the podcast hosted authors like Jennica Dixon, David Masover, and Matt Dixon, as well as founders and CEOs of international sales consulting powerhouses and insightful thought leaders in many facets of sales leadership.
Among the year’s podcasts, ten rose to the top as the most listened-to. Starting at number 10, here they are.
- Seeking Validation vs. Making an Impact with Chris McAlister
In the number 10 spot, this podcast features an interview with Chris McAlister, CEO of Sightshift, a leadership training and development company. McAlister shares his experience of hitting rock bottom and turning that into an opportunity for transformation, and discusses how the lessons he learned through that can be applied to improving sales leadership.
- Navigating Emotional Minefields with Jennica Dixon
Author of Wimp Junction and COO of Slattery Sales, Jennica Dixon, shares her secret to “the easiest sale in the world” in this #9 most popular podcast of the year. Two secret ingredients discussed in this episode: Navigating emotional landscapes and leading with humility.
- From Coaching to Collaboration with Yuri van der Sluis
At number 8, this podcast features the founder of SalesHookup, Yuri van der Sluis, talking about his passion for coaching and mentoring in sales. Van der Sluis is also the creator of one of the first peer-to-peer mentoring technologies for the sales space. He talks about the value of fostering leadership mindsets and helping team members improve both professionally and personally through effective coaching and mentoring.
- Adapting to the New Era of Selling with Jacco van der Kooij (Part 1)
In the number 7 slot, we have the first part of a conversation with Jacco van der Kooij, the founder and managing partner of Winning By Design. Van der Kooij talks about the dangers of overinvesting in technology without addressing skills deficiencies on the team, and how to design a truly effective SaaS sales team. The second part of this interview also made the #2 slot this year.
- The Sales Coaching Revolution with David Masover
At number 6, we have an interview with the sales management coach and consultant, David Masover, author of The Salesperson’s Guide to Dating. He talks about the psychological challenges of sales, and the value of quality coaching and the importance of creating organizational capacity for it.
- Insights Into Effective Leadership with Paul O’Donohue
Our fifth most popular podcast this year is this interview with Paul O’Donohue, the founder and CEO of the international powerhouse, SalesStar. In it, O’Donohue emphasizes the importance of mindset and root cause analysis in addressing sales challenges and fostering a positive sales culture.
- Selling From The Heart with Larry Levine
This two-part interview with author and sales trainer Larry Levine was a door-buster, coming in at the number 4 spot. In it, Levine shares his moment of realizing that traditional sales tactics are coming up short, and his choice to lean into “selling from the heart,” and everything it has meant for him and his business.
- Cultivating a Culture of Value Creation with Alan Versteeg
The third most popular podcast of the year was this interview with the Global Chief Revenue Officer of Growth Matters International, Alan Versteeg. In it, he guides listeners through a transformative shift from “cannonball management” to “cruise missile management” by focusing on the culture of value creation.
- Adapting to the New Era of Selling with Jacco van der Kooij (Part 2!)
This podcast episode is unique in that it’s both #2 in popularity, and #2 in a 2-part series. In this portion of the interview, van der Kooij shares his top growth strategies, how to navigate beyond $10 million, and how to adapt to evolving sales dynamics.
- The JOLT Effect with Matt Dixon
Our most popular podcast of the year is this interview with Matt Dixon, co-author of The JOLT Effect. The episode focuses on why buyers “stall out” and end in a no-decision - and what to do about it. Dixon’s insights are sure to help “jolt” you out of your no-decision limbos, too.
My Take-Aways
One thing that stands out to me about this year’s most popular podcasts is the awareness that we are in a new world of selling. Many of the old rules no longer apply. But the basics still matter. Human aspects, from mindset to culture to coaching, are still key to successful complex selling.
I’d love to hear from you - which podcast stands out the most in your mind? Why?
