The sales profession is in trouble. The latest CSO Insights report shows that sales effectiveness has declined yet again this past year. Inside many companies, sales teams struggle to meet their quotas, and sales leaders and executives struggle to give their teams the tools, systems, and training they need.
This may sound simplistic, but there are really only two reasons why salespeople aren’t successful:
Sales Management must spend 50% of their time coaching salespeople. Here's a coaching example for you.
Are you overwhelmed by an incessant barrage of questions from your sales team? Frustrated because they aren’t doing the things you did automatically as a salesperson? Perhaps you are exhausted from hounding them about meeting their obligations.
There are thousands of posts, hundreds of books that examine every nuance of sales enablement and performance management. Billions are spent in advanced or specialized sales training programs or sales enablement tools.
According to Sales Benchmark Index, across the industry as a whole, 83% of sales revenues are generated by only 13% of the sales population. And even if the asymmetry within your own sales organisation is less pronounced, it’s a reasonably safe assumption that there is some sort of significant imbalance between the best and the rest.
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