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    sales coaching

    Four Things Coaching is Not

    Most sales managers think they are coaching more than they actually are. And most salespeople feel less coached than their managers think they should. Meanwhile, most sales organizations struggle to gain traction on performance improvements.

    by George Brontén

    Three Sales Coaching Lessons I Learned While Skiing

    I have always loved to ski. It’s one of those activities that inevitably gets me into a state of flow. I used to regularly, but recently realized it had been a while. I was talking to a friend about this, and they suggested I check out a skiing community that focuses on helping everyone improve their skiing skills.

    by George Brontén

    We’re Not Launching The Coaching Cockpit After All (Here’s What We’re Doing Instead)

    For months, I’ve been talking about our big upcoming launch of the Membrain Coaching Cockpit. Well, that was a mistake.

    by George Brontén

    Here are 12 Sales Coaching Resources You Want to Bookmark

    It’s no secret that I’ve been pushing the importance of coaching over the past several months. With the upcoming launch of our new coaching product Elevate (formerly Coaching Cockpit) this year, it’s definitely been top of mind for me.

    by George Brontén

    I Had to Start Over at Golf & Here's The Sales Analogy

    When I started playing golf about four years ago, I was intrigued by a technique called the “single plane swing.” Challenging the mainstream is a core value for me, so I liked the idea of a non-traditional way to get good at the sport.

    by George Brontén

    When to Coach and When to Manage (And How To Tell the Difference)

    Are you engaging in sales coaching as much as you think you are? Sometimes, salespeople feel like they’re being coached much less than their managers think they are coaching. This happens because most sales managers are never taught the difference between coaching and managing, and when each one is appropriate.

    by George Brontén
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