sales enablement
Are you ready to fall in love with process?
At Membrain, our goal is to develop specialized tools for the modern salesforce. We want to provide a software platform that makes it easy for companies to execute their sales strategy and consistently hit their targets.
5 Profiles In The Buying Center You Must Know About
When it comes to succeeding in sales, it’s not just what you know. It’s also who you know. Even more accurately, it’s who you get to know as you’re connecting with various individuals in the buying center.
Why Your CRM Is Not Enough
Yes, CRM systems have evolved. Now they are drawing on sales staff emails, calendars and databases to offer tips on how to best interact with specific customers. They’re trying to incorporate more analytics, provide more data and incorporate social media as sales organizations move to become customer-centric.
3 steps for successfully targeting and segmenting your customers
Success in B2B sales has little to do with individual behavior and professional selling skills. It depends on sales leaders’ ability to set the right direction and to empower the organization with the right tools. One tool is a customer segmentation and targeting model. Here are three steps to help you build a successful customer segmentation and targeting model.
Content in context – the sales perspective
In the sales enablement space, “content in context” is a commonly used phrase. However, what does it really mean? Even more important, how should it best be applied to help sales people consistently reach their quota?
CRM: Graveyards of Information or Powerhouses for Improvement?
George Brontén from Membrain has been following my posts and regularly provides insightful comments. LinkedIn is an amazing platform for building relevant connections with thought leaders around the world and we decided to catch-up on Skype.
