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    sales management

    Marshmallow or Meanie Pants?

    As a sales leader, there is one overarching thought to keep in mind: It is your responsibility to push your sales reps to greater heights than they would achieve on their own. Otherwise, you are excess cost.

    by Gretchen Gordon

    Why your people keep missing quota–and what to do about it

    Everyone has goals, big and small. Some we meet, some… not so much.

    by George Brontén

    How likely is your customer to take action?

    One of the most significant mistakes any sales person can make is to assume that their prospective customer is inevitably going to buy something, and that the only remaining questions are what, when, and who from.

    by Bob Apollo

    Hormones drive buyer behavior and you need to know what to do about it

    Everybody knows teenagers make bad decisions because their hormones are messed up. But surely once we reach adulthood and start making business decisions, we’re long past that, right?

    by George Brontén

    How to ask for referrals: a comprehensive guide

    This is a truthful and proven guide for how to ask for referrals. You won’t read that referrals are easy or that all you have to do is ask. What you will read are lessons and insights that I have gleaned from working my referral system with clients for the past 23 years.

    by Joanne Black

    Why you need to kick your addiction to data

    Millennials are killing everything. At least, that’s the message in the media right now–they’re killing the mortgage industry, they’re killing diamonds and golf, and they’re even killing napkins.

    by George Brontén
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