Recently, I published a rant on LinkedIn, “Patient 0 Of Stupid Prospecting”. This rant targeted a self appointed Sales Guru and Sales Trainer who had helped “thousands of sales people” over 15 years. A couple of people commented, “What does perfect prospecting look like?” I can’t tell you what perfect prospecting looks like, but I can tell you how to do it.
In the B2B sales space, there is a wealth of information on emerging trends and the strategies required to adapt. Readers of this blog have likely heard about the ongoing polarization of sales, where the transactional becomes increasingly commoditized and automated while B2B sales gets even more complex. How will you survive and thrive in an era of global competition and informed buyers?
So sales are sluggish, the sales reps have been struggling to retire quota for the past three quarters, and if things don’t turn around there’s going to be a workforce reduction to try and slow the bleeding.
We’re living in times of extreme change and global competition. In order to grow the business through new and existing customers, leaders need to create new sales strategies to cut through the noise. However, once your sales strategy is designed, how do you ensure proper execution?
Chances are you don’t even need to look this up. You know. Sales people are measured, KPI’s are in place. Accumulated sales and quota attainment usually tells the story. If we want to get fancier, we can look at win rate, average deal size and sales cycle. If we want to get granular, we can look at different efficiency and effectiveness indicators.
Sales KPIs can make, or break, your sales results. Here are five common mistakes when developing sales KPIs.
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