Chances are you don’t even need to look this up. You know. Sales people are measured, KPI’s are in place. Accumulated sales and quota attainment usually tells the story. If we want to get fancier, we can look at win rate, average deal size and sales cycle. If we want to get granular, we can look at different efficiency and effectiveness indicators.
Sales KPIs can make, or break, your sales results. Here are five common mistakes when developing sales KPIs.
Ask any B2B manager about the joys of sales forecasting. Most likely, they won’t respond “I thought you’d never ask!” and excitedly explain how much they look forward to it every quarter.
The first step to fixing your lead qualification process is figuring out whether your lead qualification process even needs work. We can do it in the spirit of comedian Jeff Foxworthy – just not as funny. You might have a qualification problem if you have customers that make you think, “Someday I am going to get rid of this guy.” You might have a qualification problem if you have clients who are disappointed in the work that you do, even though you go out of your way to take care of them.
There are lots of posts around the popular research that indicates, “Customers aren’t engaging sales until they are, 57, 70, 90 (depending on the research you read) through their buying cycle.” As usual with the posts, there are the usual doom and gloom announcements about the future of selling and the “death of the traditional sales person.” Depending on the point of view being promoted and the services or tools being sold by the writer, things are shifting to social, marketing automation, content, inbound inside sales, and any other configuration of whatever is being promoted.
It seems that I have been in many conversations lately about Customer Relationship Management Systems, or CRMs. I have spoken with a variety of business owners and sales team leaders who are inquiring about the “best” CRM for their situation. What most are really looking for is a magic bullet to make their salespeople do the right activities to generate enough business.
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