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    sales process

    3 ways your salespeople are multiplying by zero

    Grab a ten-year-old and they can remind you of this important math concept: Any number multiplied by zero, is zero.

    by George Brontén

    4 mistakes that lead to an ineffective sales process

    All too often salespeople are told that in order to achieve their sales targets they need to network and build relationships, assist potential clients with decision making, or confirm joint commitments.

    by Paul O'Donohue

    How to optimize sales effectiveness with Membrain

    Many sales leaders remember when Salesforce hit the market in 1999 and created a buzz around how it was going to make sales more efficient and effective and increased pipeline visibility.

    by Henrik Öquist

    Should the theory of constraints change the way you sell?

    In the mid-2000s, Eliyahu Goldratt, a consultant and author of the bestselling business “novel” The Goal, developed a framework to help individuals and organizations achieve positive change. The theory centers around using constraints within the system to answer three key questions:

    by George Brontén

    HBR is wrong again - social selling is not the remedy for lousy salespeople

    A while back, the Harvard Business Review Blog ran this story on how social selling will benefit B2B Selling. Really? Aside from the fact that it's old news, the story contained some misleading information!

    by Dave Kurlan

    Why ‘building consensus’ is the crucial skill your sales team needs to master

    Tell me if this has ever happened to you. A while back, I walked into a meeting with a prospect I thought was very close to signing a contract...

    by George Brontén
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