I just read a fascinating book called “The Checklist” by surgeon Atul Gawande. The advice in the book is 100% applicable for sales leaders who are looking for ways to improve processes that positively impact performance.
In CSO Insight’s study “Sales Performance Optimization - 2015 Key Trends Analysis,” there are alarming data showing that sales effectiveness, despite picking up after the financial crisis of 2008, has actually fallen since 2012.
I just met with sales leadership at two respectable companies with yearly revenues in the billions and was completely blown away with the lack of structure, follow-up and ambition when it comes to b2b sales effectiveness.
Most sales organisations claim to conduct some form of win-loss analysis. But according to a recent Gartner investigation, no more than a third conduct them with the proper degree of rigour.
I recently wrote about the five most important KPIs when tracking a sales pipeline. One question that keeps coming up in discussions with sales managers is how to shorten the sales cycle.
I have an obsession with strong Selling Processes. It’s an important, but misunderstood aspect of sales effectiveness. One of the things I’ve discovered as a result of my diatribes, is many sales managers really don’t know how to reinforce the sales process in their coaching and development of their sales teams. I’ve gotten a lot of questions on this topic from sales managers, and I suspect there are a lot more that are embarrassed to ask about this.
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