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    sales process

    Gartner: "Boost your sales win rates by 50% via win-loss analysis"

    Most sales organisations claim to conduct some form of win-loss analysis. But according to a recent Gartner investigation, no more than a third conduct them with the proper degree of rigour.

    by Bob Apollo

    How to shorten the sales cycle?

    I recently wrote about the five most important KPIs when tracking a sales pipeline. One question that keeps coming up in discussions with sales managers is how to shorten the sales cycle. 

    by George Brontén

    Coaching the sales process - deal reviews

    I have an obsession with strong Selling Processes. It’s an important, but misunderstood aspect of sales effectiveness. One of the things I’ve discovered as a result of my diatribes, is many sales managers really don’t know how to reinforce the sales process in their coaching and development of their sales teams. I’ve gotten a lot of questions on this topic from sales managers, and I suspect there are a lot more that are embarrassed to ask about this.

    by Dave Brock

    Qualify leads: 8 reasons to walk away

    Every sales person knows how difficult it can be to walk away from a deal. That’s why 25% of all deals end up in “no decision”. So, how do you know when to walk away?

    by George Brontén

    Selling Value During the Sales Cycle

    According to a Forrester study, only 15% of sales people are capable of articulating their offering in terms of solving a business problem. It is clear that the skill to understand and communicate value is in need of huge improvement.

    by George Brontén

    B2B Sales: Is your funnel fighting fit or fundamentally flabby?

    The “funnel” is one of the most powerful metaphors in B2B sales and marketing. It describes the passage of prospects through a buying decision process that hopefully will (but often does not) result in your successfully selling something to them.

    by Bob Apollo
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