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    sales process

    How to unlock the double black box of sales data

    Never in the history of sales, have sales organizations had access to so much data. Yet when I talk to company leaders, many are frustrated by the fact that more data has not translated to greater visibility, better collaboration, or more effective communication.

    by George Brontén

    How to sell when you're not a salesperson

    One of my relatives is a lawyer. He recently joined a new firm and had an interesting story to tell. He’s a compliance expert, and not too long ago, a potential client called asking for help with a tax issue.

    by George Brontén

    Our customers don’t know what they don’t know

    Recently, I was in a discussion with a group of outstanding sales people. They were talking about how to align their selling process with the customer buying process.

    by Dave Brock

    Can a sales process help sell value?

    Discounting and selling in bad economic times seem to go hand in hand, and they shouldn’t. Selling value is the way to avoid discounting. The mindset of the salesperson plays a role. Here’s another way to help sellers avoid discounting and sell value – A repeatable sales process.

    by Gretchen Gordon

    How to make your sales process as compelling as a tree

    There’s an Oxel tree standing beside an ancient fisherman’s shack on the Swedish island of Gotland. Although the shack is just a single room with no amenities, and the tree is just a tree, there is something about the sight and the energy of the place that compels me.

    by George Brontén

    3 sources of commercial inefficiency related to the sales process

    In manufacturing companies, production departments are generally efficient and effective. Unfortunately, most sales departments are not.

    by Frédéric Lucas
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