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    sales process

    Sales process and why so many salespeople lose their way

    Recently I was on Interstate 90, the MassPike, driving home from the airport in a wind-driven rainstorm. It was so bad I couldn't see the white lines that divide the three lanes nor could I see the Jersey barriers dividing the eastbound from the westbound traffic.

    by Dave Kurlan

    Predictable buying

    We spend lots of time and money trying to create predictable revenue, increasing the predictability of our sales approaches. We constantly engineer, refine, tune and re-engineer what we do and how we engage our customers to produce POs.

    by Dave Brock

    Win more with old-fashioned, in-person sales meetings

    Despite reports to the contrary, the old-fashioned, in-person sales meeting isn’t dead.

    by George Brontén

    Selling against the status quo

    You’re probably all too well aware of the statistic that the majority of apparently well-qualified complex B2B buying journeys end with the potential customer either deciding to do nothing or to change nothing.

    by Bob Apollo

    How to stop chasing Will-o-the-wisps

    In ancient English lore, a Will-o-the-wisp is a mischievous spirit of swampy and dark places that uses a lantern-like light to lure unwary travelers off the path. Travelers may mistake the Will-o-the-wisp for a fellow traveler leading the way or for a kindlier spirit, such as a Leprechaun, who might lead them to treasure.

    by George Brontén

    Here are 5 reasons your sales process will fail

    Sales process often fails. You may be surprised to hear me say that. You know I preach process, process, process every day on my blog and in person. But the reality is that process alone won’t save your organization, and it could actually be hurting you.

    by George Brontén
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