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    crm

    What is a CRM and how to choose the best one for your sales organization

    A Google search for “What is CRM?” returns a whopping 37 million unique results, each of them focusing on a different aspect of CRM or attempting to unify all the different purposes and meanings of Customer Relationship Management into one, and usually failing.

    by George Brontén

    How to outrun the coming avalanche in the sales training landscape

    I love to ski. It’s one of my top “flow” activities, and I especially love the alps, which has some of the best ski slopes in the world. But as any skier knows, it’s a sport with some very specific risks. One of the most dangerous things that can happen, is to get caught in an avalanche.

    by George Brontén • Editor's Pick

    Here are 5 reasons your sales process will fail

    Sales process often fails. You may be surprised to hear me say that. You know I preach process, process, process every day on my blog and in person. But the reality is that process alone won’t save your organization, and it could actually be hurting you.

    by George Brontén

    Why you need to kick your addiction to data

    Millennials are killing everything. At least, that’s the message in the media right now–they’re killing the mortgage industry, they’re killing diamonds and golf, and they’re even killing napkins.

    by George Brontén

    You made your Hydra, here's how to unmake it

    You know this scenario. You wanted to enable your sales team, so you purchased a CRM from a trusted vendor that promised you everything.

    by George Brontén

    Is Your Sales Tech Stack Investment Being Wasted?

    I was at a golf practice range the other day. I took a nice, easy swing, heard that ultra-satisfying “click”, and watched the ball travel straight downrange and land exactly where I intended it to. And for a moment, one brief, fleeting moment, I actually believed I was getting better at this game.

    by Bob Britton
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