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    crm

    A brief history of the CRM

    For salespeople entering the workforce today, it may be unimaginable that there once was a time before CRM. A time when contacts were managed in a flip file of actual physical cards with names and phone numbers written on them by hand.

    by George Brontén

    Transforming your sales approach? Here’s why you should buy a new CRM too.

    Many organizations treat investments in sales effectiveness a series of buckets: One for strategy, one for the sales process, one for training, enablement content, coaching, analysis, individual salesperson performance… and so on. Along the way, companies bolt on numerous tools to their legacy CRM, one after the other.

    by George Brontén

    How to handle the many-headed hydra of sales technology

    In ancient days, there was a great sea serpent with sharp teeth, poisonous breath, and many heads. It was called the hydra, and it terrorized all who came near.

    by George Brontén • Editor's Pick

    Software pricing is annoying but it doesn't have to be that way

    What follows is not a true story, except that it is.

    by George Brontén • Editor's Pick

    Is your CRM an Epic-level failure?

    Atul Gawande is best known for his work in reducing patient death rates by 47% by implementing the simple practice of mandatory checklists among the surgeons.

    by George Brontén

    How to Make the Mistakes that Cost a German Grocer $500 Million

    In July, German grocery chain Lidl announced that it was calling it quits on a massive project to upgrade their inventory management system, a project they had spent around $500 million on.

    by George Brontén
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