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    Here are 5 reasons your sales process will fail

    Sales process often fails. You may be surprised to hear me say that. You know I preach process, process, process every day on my blog and in person. But the reality is that process alone won’t save your organization, and it could actually be hurting you.

    by George Brontén

    Why you need to kick your addiction to data

    Millennials are killing everything. At least, that’s the message in the media right now–they’re killing the mortgage industry, they’re killing diamonds and golf, and they’re even killing napkins.

    by George Brontén

    You made your Hydra, here's how to unmake it

    You know this scenario. You wanted to enable your sales team, so you purchased a CRM from a trusted vendor that promised you everything.

    by George Brontén

    Is Your Sales Tech Stack Investment Being Wasted?

    I was at a golf practice range the other day. I took a nice, easy swing, heard that ultra-satisfying “click”, and watched the ball travel straight downrange and land exactly where I intended it to. And for a moment, one brief, fleeting moment, I actually believed I was getting better at this game.

    by Bob Britton

    A brief history of the CRM

    For salespeople entering the workforce today, it may be unimaginable that there once was a time before CRM. A time when contacts were managed in a flip file of actual physical cards with names and phone numbers written on them by hand.

    by George Brontén

    Transforming your sales approach? Here’s why you should buy a new CRM too.

    Many organizations treat investments in sales effectiveness a series of buckets: One for strategy, one for the sales process, one for training, enablement content, coaching, analysis, individual salesperson performance… and so on. Along the way, companies bolt on numerous tools to their legacy CRM, one after the other.

    by George Brontén
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