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    How to handle the many-headed hydra of sales technology

    In ancient days, there was a great sea serpent with sharp teeth, poisonous breath, and many heads. It was called the hydra, and it terrorized all who came near.

    by George Brontén • Editor's Pick

    Software pricing is annoying but it doesn't have to be that way

    What follows is not a true story, except that it is.

    by George Brontén • Editor's Pick

    Why sales content needs to be integrated to your CRM

    Getting the right content to salespeople at the right time to serve potential customers has been a struggle for a long time. In the old days, when a company might produce only one or two all-purpose sales slicks, the solution was as simple as training salespeople when to hand the brochure over.

    by George Brontén • Editor's Pick

    Sales Playbook and CRM Problems - What the Data Tells Us

    I can't remember a spring where the pollen was worse than in 2018. You go to the car wash and an hour later your beautiful car is covered in yellow crud and you're out $20. A waste.

    by Dave Kurlan • Editor's Pick

    How to make your sales strategy practically plug and play

    Every year, sales organizations pour millions of dollars and tens of thousands of hours into developing sales strategies, and then sticking them in a binder on a shelf and ignoring them.

    by George Brontén • Editor's Pick

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