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    sales enablement

    Why Inflexion-Point chose to partner with Membrain

    Inflexion-Point has just announced a partnership with Membrain to incorporate our Value Selling System® methodology into their groundbreaking sales effectiveness platform for complex B2B sales.

    by Bob Apollo

    How to build Salesforce dashboards that don’t suck [Interview with Gary Smith]

    Gary Smith is the Chief Executive of The Gary Smith Smith Partnership (GSP). Gary writes frequently and expertly on the topic of sales dashboards and sales metrics. We caught up with him recently and asked him to share his secrets to creating sales dashboards that don’t suck. Here’s what he had to say.

    by George Brontén

    Salesforce — the most expensive rolodex in the world?

    At a base price of $25 per user per month, Salesforce looks on the surface like a can’t-go-wrong affordable investment for any sales team.

    by George Brontén • Editor's Pick

    CRM: It’s Time to Get Out and Drive

    What is CRM? A software? A database? A reporting tool? A methodology? A way of life? 

    by Jason Jordan

    Why Salesforce CRM sucks for salespeople and how to fix it

    Let’s be honest. CRM is a basic necessity for every sales department, but it’s really not everything it was cracked up to be, is it? If you’ve invested in Salesforce or another major brand CRM expecting it to form the backbone of a sales effectiveness engine, you were probably sadly disappointed.

    by George Brontén • Editor's Pick

    What Your Salespeople Really Think About Your CRM

    It’s no secret that user adoption is one of the biggest obstacles to a successful CRM implementation. According to a survey made by Merkle, approximately 63% of large CRM implementations fail, and 49% of those failures are due to slow user adoption.

    by George Brontén
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