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    0%, 50% or 75%? In Sales, It Just Doesn’t Matter.

    How far has a potential prospect progressed through their buying process before they engage with a seller for the first time? 

    by Andy Paul

    How to design a sales process that helps build trust

    There’s no question that trust is critically important in sales. Without trust, sales falter. But have you ever given thought to what, exactly, “trust” is?

    by George Brontén • Editor's Pick

    How to harness the power of anecdotal fallacy in sales

    Cognitive biases of all sorts have a profound impact on the way buyers make buying decisions and on how selling organizations function. A few months ago, we launched this series to help sellers and sales leaders navigate the world of cognitive bias, combatting it where necessary and harnessing it where possible.

    by George Brontén • Editor's Pick

    Is your prime contact a budget maker, a budget shaper or a budget taker?

    Most sales methodologies stress the importance of identifying whether a budget exists, and a naïve interpretation of the BANT qualification framework [Budget, Authority, Need, Timeframe] might imply that unless a current and adequate budget exists, it’s not worth trying to sell the prospect anything.

    by Bob Apollo

    Here's what you really think about Millennials

    When it comes to Millennials in the sales workforce, you have opinions, and you’re not afraid to state them.

    by George Brontén

    A CEO's Guide to the Differences in Sales Leadership Roles

    I was reviewing a sales leadership evaluation with my client, a CEO, who was a bit confused over how this was different from a sales management evaluation. He wondered, "Aren't sales managers and sales leaders the same?"

    by Dave Kurlan
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