sales management
The Problem With Inbound
We rely too much on Inbound leads to achieve our goals! Our prospecting strategies are dominated by creating Inbound demand that sellers respond to. Whether it’s emails, social visibility, SEO, or anything else, the focus is on getting buyers to take the initiative to reach us.
Fix the 3 Most Common Revenue Killing Excuses
The title says it all. Here are 3 common revenue-killing excuses, what makes them detrimental, and how to fix each one.
“Customers Only Spend 5% Of Their Time With Sellers!”
I read a post from a “thought leader.” If focused on how profoundly selling is changing—Wow, I’ve never heard that before. It focused on buyers spending less time with sales people, quoting a Gartner survey, suggesting they get their information from other sources.
It’s Okay to be Pushy in Sales
Ever thought to yourself, “Am I in a conversation, or a jousting match…?”
How to Improve Your Business With Win/Loss Analysis (Part 1 of 3)
What is more valuable to your sales team than understanding why you win, and why you don’t? Probably not much. But there’s more to win/loss analysis than just improving individual sales performance. In fact, effective win/loss analysis can help you improve almost every aspect of your business.
Who’s Our Ideal Customer?
Continuing my series “Things We Thought We Knew About Selling But Really Didn’t,” I want to talk about our Ideal Customers–or our ICP (Ideal Customer Profile.) We toss the term around casually, but when I look at too many pipelines or prospecting programs, the ICP is not discernible.
