We know that sales coaching is important. Leadership often calls it the “critical multiplier” and complains when sales managers aren’t doing enough of it. Companies hire outside coaches to help build our teams up. I’ve done all of these things myself. But where is the structure we need to ensure sales managers know how to do it, when to do it, with whom and why, and are equipped to do it effectively?
Recently, I was having a conversation with a group of sellers about ICPs and qualification. During the conversation, we were trying to refine their targeting and qualification. They were relatively sophisticated, but something wasn’t quite working as effectively as they hoped.
I attended an interesting event in London a few weeks ago, a Chalk and Talk on the topic of coaching with Tony Cross of Growth Matters International. Growth Matters International is a Membrain partner, and I liked the event even more than I initially expected.
In any kind of coaching, whether it’s weight loss, fitness, or complex sales, follow-up is key to success. If you hire a coach to help you lose weight, you expect them to follow up. You tell them how much weight you want to lose, and agree on a plan. When you come in for your coaching appointment the next time, you expect them to ask whether you followed the plan. If you hire a trainer to help you get in shape, same thing. You expect to collaborate on a plan and then report back to them at each session.
I recently encountered an interesting concept in a Bloomberg article about Warren Buffet. In it, Buffet is quoted as saying, “‘the single best measure of where valuations stand,’ is the ratio of the value of US publicly traded companies to the country’s GDP.”
Membrain Elevate, our newest offering, launched recently. I want to give you an insider view into how our teams test everything we build before we offer it to the public, so I spoke with our Head of People Growth and Operations, Nina Werner. Nina has been piloting Elevate to support routine coaching across all our teams and leaders.
From north to south, east to west, Membrain has thousands of happy clients all over the world.