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    Here’s how to make your brand into something everyone is talking about - the padel way

    I’m on vacation this month with my family in Gotland, and we’ve finally tried the new hype: Padel. It’s like tennis, but you play it on a court surrounded by plexiglass, and you can bounce the ball off the walls as part of the game. It’s all the rage in Sweden and other parts of Europe right now, and it’s quite a lot of fun.

    by George Brontén

    Is empathy a more powerful indicator of success than sales numbers?

    Lisa McLeod, author of five best-selling books including Selling with a Noble Purpose, says the sales industry is focusing on the wrong targets. Sales quota attainment is a lagging indicator, and over-focusing on it can actually damage your team’s ability to perform.

    by George Brontén

    The Dreaded RFP: Where Value Selling Goes to Die?

    I recently gave a presentation on strategic pricing. Afterwards, an audience member who leads a marketing firm asked for advice on how to handle RFPs (requests for proposal). Her question: “How can we sell value when we can’t even talk to decision-makers?”

    by Gretchen Gordon

    Why the strongest leaders are empathetic leaders

    When you think of the best managers or leaders you’ve ever worked with, what do you think of? Chances are, they weren’t overly egotistical, controlling, or mean.

    by George Brontén

    Why your customers want to buy is as important as what they want to buy

    You’d hope, wouldn’t you, that most salespeople understand what their prospective customers want to buy. You’d expect, wouldn’t you, that your salespeople understand what their prospects think they need before making a proposal.

    by Bob Apollo

    How to Win More Deals by Making Better Human Connections

    People like to do business with people they trust. Unfortunately for sales professionals, salespeople are often the last people anyone trusts.

    by George Brontén
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